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Today’s coaching market bombards us with the message of how to get more clients and make more sales. Yes, it is an absolute fact that without marketing and sales you have no business to run. Yet, I challenge each marketing coach, that sales alone does not a business make.
Sales are the start of the business cycle.
Yup, I said it. I can say that because I have worked with companies that were in business in spite of themselves. Companies that had $2 million dollars in sales. At the same time were losing money hand over fist ready to close the doors any day. They had great marketing and sales, so they made it to $2 million. The owner built the business foundation on financial quicksand. They did not practice the 7 fundamentals for a successful business.